The 2014 Winter of CHOLET is starring a duo of weight. The brand’s new campaign brings two highlights from the current generation of internationally requested Brazilian models: Angélica Erthal and Lorena Maraschi. Striking appearances in parades and campaigns around the world – including such brands as Prada, Valentino, Givenchy and Miu Miu. The Paranaenses posed for the lenses of Zee Nunes, in an elegant and contemporary mood shooting.
More than new habits, the technological revolution has brought a new way of living in society, in a true two-way street. On the one hand, the advances and the surprising speed accompanied by the easy access to the inexhaustible web world; On the other hand, the slow fashion, the appreciation of the handmade and the culture of sharing escaping from social networks to real life. Likes, shares and clouds coexist with corworkings, collaborative economics and sustainable initiatives.
Winter 2017 by Shoulder
This is the scenario that inspires the Winter Shoulder 2017 – Collective Experiences. Shared movements are explored as the guiding thread of contemporary consumer behavior and translated by the brand into four themes from a collection full of meaning, rich in textures, details and prints.
State of Spirit Theme
In the State of Spirit theme, the brand celebrates the new limits – or their absence – on issues such as age, gender and identity. The detachment of patterns highlights the individual essence in real intergenerational connections. In a second moment, the spiritual force dominates the subject, emphasizing connections between body and soul necessary for the survival in a world in constant transformation.
Here, the collection highlights oriental references in prints and specific shapes, proposing an irresistible blend of handcrafted details with more graphic and clean lines. The theme also brings more mystical points, especially in the prints of cashmere and stars, when bohemian forms find a minimalist tailoring. There are also simple motifs, like poins and flowers, contrasting with modern options in chess and stripes.
Non-Fast Future Theme
In the Non-Fast Future, creative thinking gains space, in a context of silence, free time and calm – so rare today. Nature is the escape valve of daily chaos, giving the collection irresistible motifs of foliage and textures illuminated by metallic beads and shapes clean.
At this point, the cherry is the highlight of the color chart, with ocher accents and mustard in the print that reveals the unobtrusive charm of the ethnic, with Navarrese essence and sophisticated and versatile tribal inspiration. The palette also features neutral options and variations of animal print – an indispensable classic in any season. Thus, the Shoulder surprises with feminine items of strategic cuts, marked waistlines and wide skirts. The mood sporty reads charming under lounge pants and blazers in comfort fabrics.
On the contrary, the excess of information makes digital amnesia a common symptom that gives new status to memories: the past becomes a precious source of inspiration. Memories that build rescues, thus, the stamping inspired by styles like Art Deco and Art Nouveau, with ample color chart where pumpkin and green bottle stand out. The midi and long lengths gain strength, in looser and lighter shapes.
Floral liberty and patchworks symbolize the most adorable vintage references in compositions updated to the current fashion. Mix of prints and graphic designs coexist with 70’s tailoring and handmade, in an unusual and exciting combination. Here, the brand brings high collars, straight modeling and more fitting parts to the body.
Finally, the Share theme extols the most genuine group experiences, when happiness dispenses with solitude. Outdoor days and collaborative projects inspire full contrasts of personality – delicate pieces with heavier overlays, maxi with miniflorals. The warm colors dominate some vectorized and geometric motifs and, in this way, clean shapes promote the stamping of the protagonist of the looks. The season also balances the sporty and feminine in fluted ribbons and well-marked stripes. Thus, the Shoulder draws a winter dipped in the current zeitgeist, without leaving aside the characteristic sophistication of its collections.
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The Brazilian summer is already approaching the end and the news of autumn winter already begin to appear in the stores. Melissa could not stay out of it. Celebrating its international success, Melissa launches, for the European Winter Preview, an exclusive and unprecedented model: the new Melissa Flower Boot High. The model is an irresistible high-top biker.
The good news is that, for the first time, the international launch arrives in Brazil simultaneously. Thus, the new model may compose the winter closets of Brazilian fans.
Melissa Flower Boot High
Inspired by the iconic biker boots, Melissa Flower Boot High reinforces the brand’s recognized identity. With an amazing model and full of personalities.
The piece besides beautiful is waterproof, thermal and with impeccable design. Boot also proves to be a super-comfortable option for the cooler days. It features innovative technology and makes it the ideal choice for lower temperatures.
In monochrome and high-top versions, the Melissa Flower Boot High becomes even more unique and charming with the application of floral 3D relief in the leather. The result is an incredible fusion of Melissa’s classic style with an exciting and fresh fashion creation.
In a limited edition, the model arrives in Brazil in February of this year, available at Melissa Gallery, selected Melissa Clubs and the brand’s virtual store. www.melissa.com.br
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Wide Leg Pants are a great option to compose the summer’s look. The model is stylish and comes in lighter, loose and fresh fabrics, which makes it a great choice to replace the jeans. This trend returns to prominence in summer 2017 and is allied to stylish looks. Thinking about it, I put together some tips on how to wear pantyhose in a balanced way and valuing the female silhouette.
Wide Leg Pants
The modeling of Wide Leg Pants is characterized by a straight and wide cut. So the model adds volume to the bottom of the look. The pants also become a great option for balancing the silhouette, where bulky pants hide coats and wide hips.
One warning is that wide pants can give the impression of reduced height. To soften it, opt for waist-high pieces or bet on high-heeled shoes.
Combinations with Wide Leg Pants
My favorite choice of looks when it comes to pants is monochromatic looks (those that are formed by only one color). This option also helps with lengthening the look and softens the aspect of height reduction. But for those who love prints, it is worth investing in a combination where a predominant color of the pant print matches the color of the top piece.
A surefire way to combine pants is to bet on the tightest parts. Therefore it is worth betting on fair races, maids, bodys and also top-cropped.
Where to wear Wide Leg Pants
Wide Leg Pants are considered fashionable. The model can be a great choice for parties and social occasions. But, some style consultants warn that pantyhose should be used with care in the work environment because the look is different and still shows resistance.
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The midi skirt has gained the taste of women for being a feminine and versatile piece. Learn how to combine midi skirt for different occasions
The midi length emerged in history around 1915, the time of World War I. With the husbands at war, women took the place of men in some jobs and this required a more practical dress, such as a skirt neither so long nor so short, so arose the beginning of the midi length. Coco Chanel soon incorporated the midi into her creations. After a disuse of 10 years, the New Look of Dior resurfaces with the midi in more glamorous productions, leaving the midi high again in the years 1947.
From time to time, here comes the midi skirts again in the fashion world. For the love of some and despair of others, midi skirts divide opinions and generate a lot of insecurity when composing a production, as they can fatten or flatten the silhouette. But it’s all about making the right combinations so any woman can feel good in a midi.
It’s been a while since the midi skirts try to make the Brazilian head. But now they’ve come to really stay. Currently, the midi skirts have won several versions to suit all tastes and occasions. They can be more tight, pleated, rounded, pencils and countless other options. A great composition will depend on the shirt, shoe and occasion.
In fact, another interesting attribute of the midi skirts is the versatility, which is perhaps why this new midi skirt fever has conquered the hearts of Brazilian women. They can be used on many occasions and they are very elegant: at work, in the ballad, cinema, meetings, in short, the list is long. What’s more, it combines with many styles, from the romantic Lady Like to the minimalist sober.
That is why you should not fear the midi skirts. Quite the opposite. Embedding this piece in the wardrobe is a sign of many cool looks, elegant and versatile. Want to know how? Today I will use a midi skirt for different occasions so you have the proof that yes, it is possible to do and happen with a midi in the body.
How to wear midi skirt to work
The midi skirts are perfect for going to work, especially when the outfit requires extra refinement, such as an important meeting or business lunch. The length of the skirt gives an air more serious, formal, and at the same time is feminine and so does not leave people with that look without salt. To make an incredible combination, you can bet on midi-style pencil skirts or even the slightly more snappy models along with a button-down shirt or blouse inside the skirt. To finish, do not forget to put on a scarpin, it looks incredible. One tip to help elongate the silhouette is to wear a nude scarpin.
How to wear midi skirt for night look
For night look, abuse the colors, glitter and satin prints in the midi skirts. The more round midi can win the tule version to stay charming. Pencil models can earn lacy details to give sensuality. The production gets even more provocative with top cropped. Tights with generous necklines and necklines are also great options, as the midi skirt length gives the freedom to dare with the necklines without leaving the vulgar production. Bet on the high heels. If you are short, you can choose a sandal with straps, it needs to leave enough of the sample to stretch the silhouette.
How to wear midi skirt for walking
Finding friends for coffee, taking a stroll through the mall or through the city streets can be a great opportunity to wear your midi skirt. For a more informal look, choose to wear t-shirts, a sweater and a denim or leather jacket. For your greater comfort, you can opt for an anabela or oxford shoe, also looks great. With warmer days, midi skirts get slit versions, which can be on the sides or in the middle, to leave the body more to the sample.
The midi are so versatile it even gives you a bike ride with a T-shirt and sneaker (since combination midi pencil skirt and sneaker is super high).
One look that is the summer face is the combination midi skirt + blouse shoulder-to-shoulder + open sandal. Depending on the type of your silhouette,
Speaking of blouse shoulder to shoulder, this model has been used with pencil skirts and ruffles on the barred. But be careful not to flatten the silhouette with the look. Look for use with a high heel shoe to lengthen, can be scarpin or strappy sandals.
Productions with a midi skirt and denim shirt are great for casual outings such as going to the movies or the park. The sneaker makes production super-comfortable, but look for nude models to help stretch the silhouette if you feel insecure about using that combination.
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