The 2014 Winter of CHOLET is starring a duo of weight. The brand’s new campaign brings two highlights from the current generation of internationally requested Brazilian models: Angélica Erthal and Lorena Maraschi. Striking appearances in parades and campaigns around the world – including such brands as Prada, Valentino, Givenchy and Miu Miu. The Paranaenses posed for the lenses of Zee Nunes, in an elegant and contemporary mood shooting.
More than new habits, the technological revolution has brought a new way of living in society, in a true two-way street. On the one hand, the advances and the surprising speed accompanied by the easy access to the inexhaustible web world; On the other hand, the slow fashion, the appreciation of the handmade and the culture of sharing escaping from social networks to real life. Likes, shares and clouds coexist with corworkings, collaborative economics and sustainable initiatives.
Winter 2017 by Shoulder
This is the scenario that inspires the Winter Shoulder 2017 – Collective Experiences. Shared movements are explored as the guiding thread of contemporary consumer behavior and translated by the brand into four themes from a collection full of meaning, rich in textures, details and prints.
State of Spirit Theme
In the State of Spirit theme, the brand celebrates the new limits – or their absence – on issues such as age, gender and identity. The detachment of patterns highlights the individual essence in real intergenerational connections. In a second moment, the spiritual force dominates the subject, emphasizing connections between body and soul necessary for the survival in a world in constant transformation.
Here, the collection highlights oriental references in prints and specific shapes, proposing an irresistible blend of handcrafted details with more graphic and clean lines. The theme also brings more mystical points, especially in the prints of cashmere and stars, when bohemian forms find a minimalist tailoring. There are also simple motifs, like poins and flowers, contrasting with modern options in chess and stripes.
Non-Fast Future Theme
In the Non-Fast Future, creative thinking gains space, in a context of silence, free time and calm – so rare today. Nature is the escape valve of daily chaos, giving the collection irresistible motifs of foliage and textures illuminated by metallic beads and shapes clean.
At this point, the cherry is the highlight of the color chart, with ocher accents and mustard in the print that reveals the unobtrusive charm of the ethnic, with Navarrese essence and sophisticated and versatile tribal inspiration. The palette also features neutral options and variations of animal print – an indispensable classic in any season. Thus, the Shoulder surprises with feminine items of strategic cuts, marked waistlines and wide skirts. The mood sporty reads charming under lounge pants and blazers in comfort fabrics.
On the contrary, the excess of information makes digital amnesia a common symptom that gives new status to memories: the past becomes a precious source of inspiration. Memories that build rescues, thus, the stamping inspired by styles like Art Deco and Art Nouveau, with ample color chart where pumpkin and green bottle stand out. The midi and long lengths gain strength, in looser and lighter shapes.
Floral liberty and patchworks symbolize the most adorable vintage references in compositions updated to the current fashion. Mix of prints and graphic designs coexist with 70’s tailoring and handmade, in an unusual and exciting combination. Here, the brand brings high collars, straight modeling and more fitting parts to the body.
Finally, the Share theme extols the most genuine group experiences, when happiness dispenses with solitude. Outdoor days and collaborative projects inspire full contrasts of personality – delicate pieces with heavier overlays, maxi with miniflorals. The warm colors dominate some vectorized and geometric motifs and, in this way, clean shapes promote the stamping of the protagonist of the looks. The season also balances the sporty and feminine in fluted ribbons and well-marked stripes. Thus, the Shoulder draws a winter dipped in the current zeitgeist, without leaving aside the characteristic sophistication of its collections.
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The look of today is ideal to enjoy the summer days. The main part of the look is the print dress. The highlight of the model is for the shoulder cut which is a super trend for this summer.
How to Use Shoulder Cutout
Shoulder-trimmed pieces became darling of the season shortly after appearing on New York fashion week catwalks. This fashion also known as CUT out shoulders, was consolidated after fashionistas started using parts with this cut.
This fashion, besides being relaxed, is also versatile and can be used in visuals from the basic ones like jeans and even in sophisticated productions.
The tip to use the look is that this neckline is ideal to draw attention to the top of the look, disguising the volume at the bottom. So whoever has the widest hip should abuse the decore.
For women with wider shoulders, they can opt for sweaters and dresses with models of longer sleeves and smaller cuts on the shoulders to divert attention to the arm.
Versatile trend – Dress for the CARNIVAL
Short dresses with short sleeves make a more casual style, perfect for who wants to caprichar in the look of the weekend. The long models, made in fluid fabrics, go without difficulty to parties. To invest in the ideal model for the evening, prefer fine materials and neat details.
Accessories are welcome for the look, as long as they are delicate pieces and do not fill the neckline too much, since the charm of the look is to leave the lap free. Today I chose a combination of necklaces, both with a handmade touch. One of them is made with pieces of conch shells, a super trend of summer 2017. On the feet I bet on a sandal rope, super comfortable.
Look no YOUTUBE
Esse look também está no youtube!! Confira:
Vestido: Aline Bossi
Sandália: MR Cat
Tecido: Ozeloo Textil
Acessórios: Rare Semijoias *** CUPOM DE DESCONTO: ALINEBOSSI
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The Brazilian summer is already approaching the end and the news of autumn winter already begin to appear in the stores. Melissa could not stay out of it. Celebrating its international success, Melissa launches, for the European Winter Preview, an exclusive and unprecedented model: the new Melissa Flower Boot High. The model is an irresistible high-top biker.
The good news is that, for the first time, the international launch arrives in Brazil simultaneously. Thus, the new model may compose the winter closets of Brazilian fans.
Melissa Flower Boot High
Inspired by the iconic biker boots, Melissa Flower Boot High reinforces the brand’s recognized identity. With an amazing model and full of personalities.
The piece besides beautiful is waterproof, thermal and with impeccable design. Boot also proves to be a super-comfortable option for the cooler days. It features innovative technology and makes it the ideal choice for lower temperatures.
In monochrome and high-top versions, the Melissa Flower Boot High becomes even more unique and charming with the application of floral 3D relief in the leather. The result is an incredible fusion of Melissa’s classic style with an exciting and fresh fashion creation.
In a limited edition, the model arrives in Brazil in February of this year, available at Melissa Gallery, selected Melissa Clubs and the brand’s virtual store. www.melissa.com.br
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Dresses are timeless pieces. They go beyond the limits of seasons and trends. Thus, they are always present in women’s looks on several occasions. For today’s look, I chose a very light and elegant dress. The main part of the look is the classic dress with elastic at the waist.
Tommy Hilfiger Dress
The dress I chose today has an elastic waist and super discreet sleeve. The dress is made in an elegant print. Thus, it is a very versatile piece and accompanies me on many occasions. The simple dresses with elastic in the waist valorize the waist and has a trim that pleases any type of body.
The accessories of the look gathers necklaces and bracelets in metallic tones. The necklaces highlight the triangle and follow the trend of adding geometric shapes in the look super fashionable. The triangle is a beloved geometric shape of the season, the format is full of “secret” meanings and this gives a little bit to him to gain a certain preference.
On my feet I choose a striped sandal that adds a clean, sophisticated look. The highlight of the sandal is in the ankle strappy. This freckle is a great purchase option as well as being super feminine and delicate while sexy. Besides everything looks good on all women (high, low, lean or chubby) and by letting most of the pieces show, it does not shorten the silhouette.
This look is also on youtube !! Check it:
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