Every year the Pantone Color Institute chooses a color to influence fashion and architecture. For 2017 the chosen color is Greenery (Pantone 15-0343). The tonality of green refers to spring and naturalness. According to Pantone the chosen green is a moss green with added yellow.
According to the brand, color is considered neutral in nature, and can be combined with a wide variety of colors. The main idea is that it be invigorating and bring calmness and vitality to the day to day, be applied in fashion, architecture or beauty in general.
“We know the kind of world we are living in, which is very stressful and very tense,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “This is the color of hope and our connection with nature, it refers to what we call ‘re’ words: regenerate, refresh, revitalize, renew Every spring we enter a new cycle, it’s something like looking forward . Vogue
Greenery in the fashion world
In the fashion world the color is already marking some looks in very beautiful combinations.
Did you like the color? Read also: Pantone Institute selects two shades for 2016.