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CHOLET launches Winter 2017 with the tops Angélica Erthal and Lorena Maraschi

The 2014 Winter of CHOLET is starring a duo of weight. The brand’s new campaign brings two highlights from the current generation of internationally requested Brazilian models: Angélica Erthal and Lorena Maraschi. Striking appearances in parades and campaigns around the world – including such brands as Prada, Valentino, Givenchy and Miu Miu. The Paranaenses posed for the lenses of Zee Nunes, in an elegant and contemporary mood shooting.

Winter 2017 by CHOLET

CHOLET lança Inverno 2017

With beauty of Rodrigo Costa, Angelica and Lorena make up the geometric and rigid scenario that contrasts with the printed and flowing parts of the clicks. The aesthetics pulled into an earth-toned carton celebrates the brand’s distinctive sophistication.

The campaign is the inspiration for this season, when CHOLET found the starting point to create the station’s powerful items in the theme “The Origin of the Americas”. The 2017 Winter of the brand contemplates rich cultural references of countries of the continent, unfolding ethnic aesthetics in an original and full of personality.

Besides the palette, the stamping stands out for presenting strong handcrafted elements and graphics, in exclusive patterns. The textile set also reveals varied sensations, thanks to compositions with suede, fringes, leather and differentiated knitwear. The versatile modeling of the collection gains moments of subtle and sensual cutouts as well as strategic applications of beads, embroidery and handmade details.

CHOLET lança Inverno 2017

CHOLET lança Inverno 2017

CHOLET lança Inverno 2017

CHOLET lança Inverno 2017

CHOLET lança Inverno 2017

CHOLET lança Inverno 2017

CHOLET lança Inverno 2017

Photos: Zee Nunes

Styling: Pedro Sales

Beauty: Rodrigo Costa

Production: David Jensen – W Born

Models: Lorena Maraschi and Angelica Erthal

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